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1. Oversee and plan for American Education Week.
2. Promote National Teacher Day.
3. Develop PSAs and pro-association ads for broadcast and print news media.
4. Highlight teachers in Association publications.
5. Promote activities of Association and its committees.
6. Promote pro-public schools activities.
7. Develop and implement, in consultation with officers and staff, methods of promoting positive image with community at large and business.
8. Work with President and Executive Director regarding press releases and news conferences.